Tricoci Holiday

The holidays aren’t the season for restraint, so we didn’t show any. For Tricoci’s 2026 holiday campaign, we built a maximalist Christmas world that matched the way people actually celebrate: over the top, extra, and joyful about it. The campaign drove holiday gift card and retail set sales through a full suite of in-salon assets, from window signs and mirror clings to front desk placemats and iPad screens, plus e-commerce banners and a gift card email series.

With a world filled with Ai we decided to go the old fashion route and did our own mini shoot in our office. All photos were taken by me :)

In Salon