Viking muay thai

Role: Art Director/ Producer

Muay Thai is more than just fighting. It’s an attitude, a lifestyle, a community, based on mutual respect. Kale is a Political Science major turned Muay Thai couch. He is opening a gym in Chicago where Muay Thai is basically unheard of, we wanted to help spread the word.

All have the ability to fight but not all will.

** Due to Covid-19 this is a work-in-progress, but proud of the look and feel of this piece. Stay tuned for more to come!**

 

VO:

I’ve met two kinds of people in this world—

Those who want

And those who do.

The doers and the wanters.

The difference between the two is—

One hits snooze. The other gets up.

One rolls over. The other pushes on.

One misses the moment. The other accepts the challenge.

Both struggle, but as one breaks.

The other grows.

For the doers, there’s always growth.

And growth means more.

More motivation.

More journey.

More success.

And that difference I mentioned?

Between the doers and the wanters,

I’ve learned that there’s never actually much difference at all.

Anyone can make it happen.

 So what are you afraid of

[I am the greatest SFX]

All Can. I Will.

 

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OOH

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Art Director/ Producer: Shannon Steger

Director/Photographer: Jeff Lintz

Copywriter: William Bragg