How do you get people to realize Ouija is a board game and not something to be afraid of for less than $1000? With Mr. Lonely Ghost, of course. He’s a frighteningly friendly ghost who simply wants someone to talk to. Take a spook at purely digital campaign and be chillingly charmed.
Targeted Digital Banners
Social: Craigslist Miss Conncections
Copywriter: Jody Bufkin