How do you get people to realize Ouija is a board game and not something to be afraid of for less than $1000? With Mr. Lonely Ghost, of course. He’s a frighteningly friendly ghost who simply wants someone to talk to. Take a spook at purely digital campaign and be chillingly charmed.

Digital: Pre-roll

Targeted Digital Banners

Social: Twitter

Social: Instagram

Social: Tinder


Social: Craigslist Miss Conncections

Social: Meetup.com

Copywriter: Jody Bufkin