Fix your makeup

Fix Your Makeup is a campaign that aims to help solve the problem of gender inequality in the advertising industry. The campaign will be launched at the 2017 Cannes Lions Awards. 

 

Ambient

Bathroom mirrors in both the women's and men's restrooms will be taken over.

 

Guerrilla

fym_goodie.png

These goodie bags will be placed on all chairs at the award ceremony. 

 

 

Fake makeup. Real facts. These will be included in the goodie bags and will direct you to fixyourmakeup.org. 

Nail polish found in the goodie bag will come with instructions.

Website:

 

fixyourmakeup.org

Go ahead, click it. It's real. 

Copywriter: Chiara Gustafson